Oklahoma City will host the inaugural Business of Small College Athletics workshop on Oct. 15-16, 2012 at the Oklahoma City Marriott. The Oklahoma City Convention & Visitors Bureau (CVB) is one of many sponsors for the workshop created to bring together small college athletic administrators, marketing directors, development officers and sports information directors to focus on creative marketing strategies, sponsorship sales and promotions, booster clubs and development, fund-raising events, revenue generation and game presentation.

"The focus of the workshop is to bring together leaders in the industry to network and share ideas that work," said Jim Abbott, conference host and assistant vice president of Intercollegiate Athletics for Oklahoma City University. "What makes this event unique is its focus on smaller college athletic departments. Administrators at small colleges don't have the luxury of large staffs and huge budgets. They have to be more versatile and resourceful."

Attendees will be from small colleges or colleges with small staffs from conferences within the National Collegiate Athletic Association, National Association of Intercollegiate Athletics, National Junior College Athletic Association or National Christian College Athletic Association. Attendance is estimated to be around 50 participants accounting for 100 hotel room nights, however it is difficult to judge based on being the first year for the conference.

Registrations already include small colleges from Arkansas, Iowa, Florida, Texas, Oklahoma, Nebraska, California, Tennessee and Ohio. Not only will attendees gain valuable knowledge from the conference, they will also get to experience Oklahoma City as a sports destination and learn how sports partners work with Oklahoma City to attract events and generate revenue.

"I love bringing visitors to Oklahoma City.  Our city has an outstanding sports history and a particularly successful tradition in small college athletics," said Abbott. "I look forward to showing off everything that Oklahoma City has to offer."

Online registration for the Business of Small College Athletics conference will close October 1, 2012. To access registration and for more information on the Business of Small College Athletics, go to http://www.smallcollegeathletics.com/ or call 405.208.9133.