Insomnia Cookies to open in Midtown district

By Molly M. Fleming

The Journal Record


OKLAHOMA CITY – Oklahoma City’s Midtown district is getting a sweet new tenant.


Insomnia Cookies is leasing 1,409 square feet at 1131 N. Walker Ave. This is the company’s second Oklahoma location. The first store opened this spring in Stillwater.


CBRE|Oklahoma retail broker Ryan Storer represented Insomnia Cookies in the leasing transaction. He said the company is still trying to find a site in Norman. Ideally, Insomnia would like to be on Campus Corner.


Insomnia Cookies specializes in desserts. Customers can receive cookies, brownies, cookie cakes and even cold milk. Ice cream is also on the menu and can be served on top of the warm cookies.


The company dates back to 2003 when then-student Seth Berkowitz started making and delivering cookies to his friends at the University of Pennsylvania. There are more than 70 locations, mostly east of the Mississippi River. All stores are corporately owned.


With a dessert-based, fresh-baked menu, the Midtown space needed a bakery, but that wasn’t on Storer’s top priority list when trying to find a location. He said he looked first where Insomnia would be successful. Second, he worked with the Midtown Renaissance group on outfitting the space with baking equipment.


Insomnia Cookies’ Senior Marketing Manager Courtney Altamura said the company looks for cities with an active community.


“(Midtown) seemed like a great spot with all of the businesses downtown,” she said. “We have great proximity to the bars and restaurants.”


Insomnia offers delivery of its desserts from 10 a.m. to 3 a.m. Altamura said deliveries can be made up to three miles from the store.


“We do make changes (to the distance) if we find we’re missing out on a hospital or an apartment complex,” she said.


The store will hire about 20 people, she said. Cookies can be purchased on-site as well. Insomnia is opened daily until 3 a.m. with deliveries available until the late hour as well.


“This is a strong spot,” Storer said. “They’ll do well at 10th and Walker.”


Altamura said the Stillwater store has settled in nicely with the Oklahoma State University students and surrounding community. She said Insomnia wants to expand its Oklahoma presence, but Norman is the only city on the list right now.