December 3, 2014
For Immediate Release
Contact: Alex Freedman
Team reveals new name, logos, and jerseys
OKLAHOMA CITY - It's time for the Oklahoma City Dodgers.
Mandalay Baseball, LLC announced today the franchise will replace the Oklahoma City RedHawks moniker and will be known as the Oklahoma City Dodgers, effective immediately.
"Today marks a new chapter in Oklahoma City's baseball history, and we are proud to say we are now the Oklahoma City Dodgers," said Oklahoma City Dodgers President/General Manager Michael Byrnes. "Soon after the ownership change took place, there was a dialogue as to how we could rebrand the team. Ultimately, ownership, team leadership, and key stakeholders felt there was no bigger statement for the Los Angeles Dodgers to plant their flag in Oklahoma City than by renaming their Triple-A team the Dodgers as well."
In September, the franchise was acquired by Mandalay Baseball-a joint venture between ownership of the Los Angeles Dodgers and an investor group led by Mandalay Entertainment Chairman and CEO Peter Guber. Since Triple-A baseball began in Oklahoma City in 1962, the Los Angeles Dodgers are the fifth Major League team to call Oklahoma City its Triple-A home and "Dodgers" will be the third name used, following 89ers and RedHawks.
"Using the Dodgers' name is a privilege," Guber said. "It's one of the three or four most iconic brands in sports all over the world, and we are thrilled we have the opportunity to share it and shine with it."
The team's new logos and jerseys incorporate several elements of the Los Angeles Dodgers' history and the culture of Oklahoma City and Bricktown. Some of the elements of the new brand-including the Dodgers script and the famous "shooting ball"-have been associated with the Dodgers since 1938. The team's new home jerseys mirror the current home jerseys of the Los Angeles Dodgers, and the home hat is styled after the old Brooklyn Dodgers' hats.
All of the new elements were developed by the Los Angeles Dodgers' graphic design team.
"We didn't just want to slap ‘Oklahoma City' over an existing Dodgers logo and call it a day," said Ross Yoshida, Los Angeles Dodgers Director of Graphic Design. "We wanted to tailor the Dodger brand to something that people in Oklahoma City could take pride in, hence elements like the homage to Bricktown on the primary logo and the SkyDance Bridge patch on the home uniforms."
All new design elements are available to see at the team's website, okcdodgers.com.
Fans can get their hands on new Oklahoma City Dodgers merchandise at the newly remodeled team store located on the Mickey Mantle Plaza at Chickasaw Bricktown Ballpark. The store will be open on weekdays from 10 a.m. - 4 p.m. through December 10. Updated hours after December 10 will be posted online or can be obtained by calling (405) 218-1000.
Season ticket packages, including the Seven-Game Holiday Pack, are now available for the 2015 season. Reservations are also being accepted for group outings, including the brand new Left Field Deck. For more information, call (405) 218-1000 or visit okcdodgers.com.
**Important information for media**
A media kit with the team's logos, marks, and uniforms is attached, as is a copy of FAQ's.
To download the new artwork, please visit http://pacificcoastleague.exavault.com.
All artwork will be located in the "OKC Dodgers Graphics" folder within the Oklahoma City folder.
ABOUT THE OKC DODGERS
Formerly known as the Oklahoma City RedHawks, the Oklahoma City Dodgers franchise has been a member of the Triple-A Pacific Coast League since 1998. The team has won seven division titles in 17 seasons. The OKC Dodgers are just one of just two teams in Triple-A baseball to record increases in attendance each of the previous four seasons. Their home stadium, Chickasaw Bricktown Ballpark, has been recognized as being one of the best facilities in Minor League Baseball by several national publications, including Baseball America and the USA Today Travel Media Group.