Officials unveiled the MAPS 3 Oklahoma City Convention Center’s new brand on Monday, revealing colorful and energetic logo for a new community landmark.
“Everyone has seen the rise of the MAPS 3 Oklahoma City Convention Center on the east side of Scissortail Park, and its completion will be another MAPS game-changer for our City,” said Mayor David Holt. “Today’s logo unveiling is another milestone on that path.”
The logo uses shades of red, orange, blue, green and yellow in a design that evokes the building’s sleek architecture.
“I love watching this city evolve and grow, and I’m beyond honored that my team had the opportunity to be a part of this,” said Sonni Adams, Creative Director for Freestyle Creative, which designed the brand.
More about the convention center
The MAPS 3 Oklahoma City Convention Center’s total project budget is $288 million, including land acquisition and other related expenses. The construction contract is $168.2 million, $20 million under budget.
The state-of-the-art building is east of Scissortail Park along Robinson Boulevard. It’s served by MAPS 3’s OKC Streetcar.
The convention center’s modern design features sweeping downtown views, and materials designed for energy efficiency and resiliency against the weather.
The convention center will be 500,000 square feet. A 200,000-square-foot exhibit hall will dominate the ground floor, featuring three operable walls to divide it in up to four flexible spaces. About 45,000 square feet of meeting spaces are on all levels of the building, and many also have operable walls to make the spaces flexible. The rooms can be configured to provide up to 27 individual meeting spaces.
A 30,000-square-foot ballroom is the main space on the fourth level, complemented by 10,000 square feet of pre-function space and a 4,000-square-foot balcony.
Informal meeting spaces, a kitchen, a potential café space, an expansive loading dock and administrative offices are also planned for the convention center.
The gleaming, angular façade has towering glass walls to make maximum use of natural light and takes its design cues from Oklahoma City’s sky, landscape and architectural character.
Landscaping outside the convention center will use native plants and trees well-suited to the local climate, with a focus on sustainability, comfort and beauty. A central plaza and other inviting spaces will help the convention center’s exterior come alive with activity.
Wayfinding stations inside and outside the convention center will be interactive.
The convention center will have multiple public art pieces, including “Virtual Sky” in the glass atriums facing Scissortail Park.
The City is also building a new parking garage to support the convention center and Omni Oklahoma City Hotel next door. Both are also under construction and scheduled to open in late 2020 or early 2021.
The City has a marketing contract with Visit OKC for securing events to be booked at the convention center, and a contract with ASM Global (formerly SMG) for facility management.
Visit OKC and ASM Global fulfill similar roles now for the Cox Convention Center, which will no longer be marketed and operated at the City’s main convention center when the MAPS 3 facility opens.
About MAPS 3
MAPS 3 is a $777 million, debt-free capital improvement program to improve the quality of life in Oklahoma City. It is funded by a 1-cent sales tax initiative that began in April 2010 and ended in December 2017. MAPS 3 funds eight projects: Downtown Convention Center, Downtown Public Park, Modern Streetcar/Transit, Oklahoma River Improvements, Oklahoma State Fairgrounds Improvements, Senior Health and Wellness Centers, Trails and Sidewalks. Learn more at okc.gov/maps3.
Mayor Holt and the City Council have called an election for Dec. 10 on a MAPS 4 program, which like MAPS 3 would be approved by voters. Learn more at okc.gov/maps4.