The Oklahoma City Convention and Visitors Bureau (OKC CVB) continues to expand with the recent addition of their new Digital Marketing Manager, Alyssa Baier, and Social Media Marketing Coordinator, Caroline Roach.

Baier’s role will involve overseeing the OKC CVB’s website and assisting with other digital marketing efforts and strategy. This is a new position within the marketing department. Prior to joining the CVB, Baier was the Marketing Manager for two Six Flag theme parks located in Oklahoma City - Frontier City and White Water Bay. Preceding her work as the Marketing Manager, Baier interned for the amusement parks for four years, serving in many different capacities.

Roach, the CVB’s new Social Media Marketing Coordinator, will be promoting OKC by assisting with community building efforts, strategy and execution on all social media platforms. Roach was an Advertising Account Executive for the Oklahoma Media Company before joining the CVB marketing team. She also contributed to the “Did You Know?” campaign for a local food and resource center, Project 66.

“The Oklahoma City CVB is excited to welcome Alyssa Baier and Caroline Roach to our team. They bring skillsets that are needed for our CVB’s continued success,” said OKC CVB President Mike Carrier.