Innovative program features rotating local brewers with limited-edition beer varieties
The Oklahoma City Convention & Visitors Bureau (OKC CVB) partnered with Homeland to distribute an original, rotating Modern Frontier beer that will be sold in Homeland stores across the state.
Beginning Wed., March 17, Volume 1 of The Modern Frontier Beer will be available to purchase in six-pack cans at 68 Homeland stores and their affiliated brands in Oklahoma. The beverage style will rotate quarterly with a different Oklahoma City brewer producing each batch. Volume 1 features a spring lager by Anthem Brewing Company.
“We’re excited to work with Homeland stores and local brewers on this innovative partnership and look forward to Oklahomans enjoying these limited-edition beers as they rotate throughout the year,” said Zac Craig, President of the OKC CVB. “This project provides a special opportunity to shine a light on our rapidly growing craft beer scene while also highlighting the vibrancy and uniqueness of Oklahoma City as The Modern Frontier.”
As Oklahoma’s largest locally owned grocery store, Homeland has partnered with the OKC CVB as a way to support local breweries and the Oklahoma City community.
“At Homeland, we’re always looking for ways to connect with the communities we serve,” said Marc Jones, CEO and president of Homeland. “The Modern Frontier Beer program is an exciting way for us to provide a unique, great tasting product that our customers will enjoy while also helping our local breweries build a following across our home state.”
Anthem Brewing Company created an exclusive spring lager for the first volume of The Modern Frontier Beer. At 5% ABV, the lager, pale golden in color, boasts vibrant notes of citrus fruits that are light and crisp on the palate. The perfect accompaniment to an Oklahoma Spring day.
This project evolved from the city’s campaign and tagline that the OKC CVB launched in February 2020. The Modern Frontier is a contemporary nod to Oklahoma City's distinct heritage and also represents the city's ability to define its own future. Each local brewer will bring its own interpretation to the tagline, featuring exclusive flavors that embody Oklahoma City’s energy, excitement and welcoming spirit.